About Us

TRUFIT was born from our passion for seeing others succeed. After both having our own journeys / transformations in the fitness world, we both became coaches to help others on their journey’s and reap the rewards that we know from experience are possible!

The business was formed in 2023, with Joe coming on board in 2024 after a long period of friendship and being training buddies.

Here is a bit more behind the faces of TRUFIT.

Group of people in athletic clothing inside gym with black walls and fitness equipment, posing and smiling for photo.

Joe

With a Wife, 3 cats, a mortgage & a full time job… you’d think I’d struggle to make being a coach work, but my passion for it outweighs most things, which is why you’re here!

I’ve been training since 2010 and across the years I’ve thrown myself into Sports, Bodybuilding, Crossfit & most recently Hyrox/Hybrid Training. One thing stood out for me across all of these… I LOVE to see others succeed.

I became a coach in 2020 because my passion for coaching exceeded my own personal goals and I have coached online and at a gym ever since.

“If you love what you do you’ll never work a day in your life”

A smiling man with short brown hair and a beard, wearing a black T-shirt with a green logo, sitting at a table with a smartwatch on his wrist, against a background of blue neon lights.

KEIREN

Hi, I’m Kei!

First and foremost, a dad and husband… and also a coach who’s passionate about helping people make fitness a part of their everyday lives. Why? Because I’ve seen first-hand how training doesn’t just transform your body – it lifts you up in every area of life, from family and business to social connections and confidence.

My own journey started with CrossFit, where I fell in love with the mix of community, challenge, and fun. Whether it was competing at local events or simply building strength and endurance, I discovered that fitness could be something you actually look forward to – not just another item on the to-do list.

These days, I’ve found my groove in the functional and endurance side of training – things like Ironman, Hyrox, and ATHX. It’s a style that challenges me, excites me, and fits perfectly around life outside the gym. My goal is to help others find that same balance: training that pushes you, supports your lifestyle, and ultimately helps you become the best version of yourself

A young man with curly, light brown hair, beard, and tattooed hand, smiling in a black hoodie with a green logo, sitting in a dark indoor setting.